PayKit at EuroShop 2026: how our first major international exhibition went

From February 22–26, 2026, the PayKit team participated in EuroShop in Düsseldorf, Germany — the largest retail industry exhibition in the world. For us, this was not just another event. It was our first real step onto the international stage.

From Kyiv to Düsseldorf

Until then, our exhibition experience was limited to events in Ukraine and participation in the ReBuild Ukraine conference in Warsaw. But EuroShop is on a completely different scale: over 1,900 companies and more than 81,000 industry professionals from 140 countries.

Five days of intensive work at our booth confirmed:
PayKit is a product that fully meets the demands of the European market.

Numbers that speak for themselves

In 5 days of active engagement, we held over 100 meetings and received 55 qualified leads from 55 unique companies across 29 countries.

Top countries by number of leads:

• Germany — 11
• United Kingdom — 4
• Italy — 3
• Ukraine — 3
• Other countries — 2 each

Distribution by company type:

• 53% — software developers, POS vendors, integrators (white-label potential)
• 27% — hardware manufacturers (strategic multiplier)
• 20% — retail chains and merchants

Exhibition insights: what the market is saying

Our CEO, Dmytro Agapov, worked at the booth all five days and recorded several important observations about the real demands of the European market.

Insight 1. European retail is still “old school”

Visitors from Europe were genuinely surprised: they have outdated solutions, and what PayKit demonstrated looked like next-level technology.

It turned out that even small chains with 5–10 stores in Europe do not maintain full inventory accounting. Everything is done manually: they look at the shelf — and record it. PayKit fully addresses this need: supplier receipts, transfers, returns, inventory — all in one system, both on a data collection terminal and in the cloud.

Insight 2. Multiple interface options are a competitive advantage

Visitors immediately appreciated that PayKit offers different options for different needs: an offline POS with two interfaces — for large screens, and compact solutions for mobile devices, including bank terminals and standard devices.

This is not just convenience — for distributors and integrators, it means one solution can serve different types of clients.

Insight 3. Cloud accounting — what the market lacks

Our cloud dashboard stood out separately, allowing full management accounting: products, prices, suppliers, staff, sales and stock reports. For many visitors, this was an unexpected value — they did not expect to see this level of functionality in a single solution.

Insight 4. E-commerce integration — the hottest demand

The most frequently asked question at the exhibition was simple: to have online orders come directly to the workstation and be processed there. This is the number-one request from retailers operating both online and offline.

This functionality is already being tested: each workstation will receive orders, operators will mark collected items, and convert online orders into receipts. Integration is planned with any e-commerce platform. Demand is very high.

Key takeaway: Germany is our next market

The exhibition’s focus was the DACH region and Western Europe. After five days of conversations with industry representatives, it became clear: Germany appears to be a key white-label market for PayKitPOS. The demand exists, the competitive landscape is open, and our solution addresses the market’s pain points directly.