PayKit at EuroShop 2026: how our first major international exhibition went

From February 22-26, 2026, the PayKit team participated in EuroShop in Düsseldorf, Germany, the largest retail trade show in the world. For us, this was not just another event. It was our first real foray into the international arena.

From Kyiv to Düsseldorf

Before, our exhibition experience was limited to events in Ukraine and participation in the ReBuild Ukraine conference in Warsaw. But EuroShop is a completely different scale: over 1,900 companies, over 81,000 industry professionals from 140 countries around the world.

Five days of intensive work at the stand confirmed:

PayKit is a product that fully meets the needs of the European market.

Numbers that speak for themselves

During 5 days of active work, we held 100+ meetings and received 55 targeted leads from 55 unique companies from 29 countries.

TOP countries by number of leads:

• Germany — 11
• UK — 4
• Italy — 3
• Ukraine — 3
• Other countries — 2 each

Distribution by company type:

• 53% — software developers, POS vendors, integrators (white-label potential)
• 27% — hardware manufacturers (strategic multiplier)
• 20% — retail chains and merchants

Insights from the exhibition: what the market says

Our CEO Dmitry Agapov worked at the stand all five days and recorded several important observations about the real demands of the European market.

Insight 1. European retail still lives “the old way”

People from Europe came to the stand and were sincerely surprised: they had outdated solutions, and what PayKit was demonstrating seemed to them like a technology of another level.

It turned out that even small chains of 5-10 stores in Europe do not keep full-fledged accounting of balances. Everything is recorded manually: they looked at the shelf – they wrote it down. PayKit completely closes this request: documents of receipt from suppliers, transfers, returns, inventory – all in one system, both on the data collection terminal and in the cloud.

Insight 2. Multiple interface options are a competitive advantage

Visitors immediately liked that PayKit offers different options for different needs: offline cash register in two interfaces – for wide screens and compact solutions for mobile devices, including bank terminals and regular devices.

This is not just convenience – for distributors and integrators it means that one solution covers different types of customers.

Insight 3. Cloud accounting – what the market lacks

Our cloud office, where you can fully maintain management accounting: products, prices, suppliers, personnel, sales and goods movement reports, stood out. For many visitors, this was an unexpected value – they did not expect to see such a level of functionality in one solution.

Insight 4. E-commerce integration is the hottest request

The most questions at the exhibition were about one thing: that online orders come directly to the workstation and be processed there. This is the number one request from retailers who work both online and offline.

The functionality is already being tested: each workstation will receive orders, the operator will mark the collected items and translate the online order into a receipt. Integration is planned with any online platforms. Demand is very high.

Key takeaway: Germany is our next market

The focus of the exhibition is the DACH region and Western Europe. After five days of communication with industry representatives, it became clear: Germany looks like a key white-label market for PayKitPOS. The need is there, the competitive landscape is open, and our solution hits exactly the pain points of the market.