PayKit participated in the 8th German-Ukrainian Business Forum, held on December 15, 2025, in Berlin at the Haus der Deutschen Wirtschaft. The company was represented at the event by Svitlana Milhan.
The forum is one of the key international business events bringing together Ukrainian and German companies, government institutions, and investors around economic cooperation, resilience, and Ukraine’s recovery.
The event gathered around 500 participants and once again confirmed its role as a strategic platform for developing Ukrainian–German business partnerships and integrating Ukrainian companies into the EU market.
Entering the German Market: Key Challenges for Ukrainian IT Companies
One of the central topics of the German-Ukrainian Business Forum was the discussion of challenges faced by Ukrainian IT companies entering the German market. Participants openly addressed the high level of conservatism in the German business environment, complex regulatory processes, and significant entry barriers for new players.
At the same time, an important signal was the recognition of these challenges by German businesses and institutions. Representatives of the German side emphasized their readiness to support Ukrainian companies in the adaptation process—through partnerships, advisory support, and joint projects.
Support for Ukraine and the Role of German Business
Throughout the forum, there was a strong sense of genuine support for Ukraine from the German business community. The discussions went beyond purely economic interests and reflected an understanding of responsibility and the belief that Germany can and should play a more active role in supporting Ukrainian companies.
This support was evident both at the institutional level and in informal discussions—through openness to personal engagement, knowledge sharing, and practical assistance to Ukrainian businesses.
“Resilience in Action – Partnership in Progress”: The Forum’s Focus
The forum was held under the slogan “Resilience in Action – Partnership in Progress” and focused on:
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Ukraine’s economic resilience,
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the role of the private sector in reconstruction,
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industrial transformation,
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promising areas of cooperation between Ukraine and Germany.
These topics are particularly relevant for companies operating in fintech, retail tech, and digital business solutions.
PayKit and the Development of Fintech Solutions in the EU Market
For PayKit, participation in the German-Ukrainian Business Forum is an important step in strengthening the company’s international presence and expanding cooperation with European partners. The event provided an opportunity to present PayKit’s vision for the development of fintech and retail-tech solutions tailored to the requirements of the European market.
International forums of this level are crucial for building long-term partnerships and strengthening the position of Ukrainian technology companies in the EU.
Appreciation to the Organizers and the Ukrainian IT Delegation
PayKit expresses gratitude to the organizers of the German-Ukrainian Business Forum from the German side — GIZ, German Eastern Business Association and Growd Ukraine Invest GmbH, as well as from the Ukrainian — Edward Fast, Kateryna Smolyaniuk and Kharkiv IT Cluster — for the invitation and the opportunity to join the delegation of Ukrainian IT companies.